Apps that need One Picture
Virtual Mirrors
Using AR for Selection
How about that time you walked into an apparel store and you searched for the price tag or size of the t-shirt? By using AR technology there’s no need to do so. The AR app on your smartphones will show various specifications of the product you are looking to buy, simply by scanning it. This tool can revolutionize apparel retail on how consumers interact with brands.
You need not be physically present in an apparel retail store to experience AR. You can use it at home as well. There are apps where you can customize an avatar based on your body type, and then see how different pieces of clothing or footwear will look from different angles. After this, it will suggest the nearest store or you can just buy it then itself!
Why AI should become your Personal Shopper?
- Recommendations - All of us have gotten so used to getting recommendations for products, that we forget that it is AI that’s doing all the work. The main aspect of this process is the information they collect and integrate. The techniques used here are content-based filtering, collaborative filtering, and knowledge-based systems. Everything works based on our interactions with various devices.
- Quicker Purchases - The amount of time it would take for you to browse through thousands of outfits would be very long. Artificial intelligence can solve that because it learns from your behavior and it chooses the apparel accordingly.
- New Trends - Because we are talking about apparel retail, there’s always talk about new trends entering the market. AI can be used to crawl social media sites, to identify trends. This helps brands to market their products with popular styles.
- The Right Prices - There are tools that help retailers maintain a competitive pricing strategy, by combining AI and machine learning. So, there is a rule-based engine that can optimize prices based on real-time external factors. In this manner, brands can set prices at a discounted rate compared to their competitors and benefit from it.
Artificial Intelligence is a crucial component of any retail store as it helps gather and analyze data much more efficiently. It helps the brands create a unique & personalized experience for each customer. AI tailors customer experience by understanding an individual's preference & behavior. With all these features that AI has to offer, we can surely say that AI can and will become every individual's favorite personal shopper!
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