Promoting Innovation: Maruti Suzuki collaborates with 4 new startups under MAIL initiative

New Delhi, February 3, 2020: With an objective to promote innovation in India for automobile and mobility space, Maruti Suzuki India Limited (MSIL) has shortlisted four new startup firms under its Mobility & Automobile Innovation Lab (MAIL) program. These include: Dave.AI , Rezo.AI, Fabrik, and ElectreeFi. With the inclusion of this batch of startups, MSIL is now engaged with 9 startups under its MAIL initiative.

Ø  Maruti Suzuki’s flagship innovation program MAIL (Mobility & Automobile Innovation Lab) aims to co-create technology-led mobility business solutions
Ø  MAIL program complements Prime Minister Narendra Modi’s vision of Start Up India
Ø  Four start-ups chosen in Cohort 2: Dave.AI , Rezo.AI, Fabrik and ElectreeFi
MAIL initiative incubating  9 start-ups including these four

MSIL’s unique initiative MAIL launched in January 2019, supports the startups by co-creating innovative business solutions in the mobility space. The futuristic solutions being developed will have a positive impact on business and efficiently bring-in technological advancements.

“With rapid changes in business environment Technology-led innovations are need of the hour. Working with startups, providing them platform and co-creating business solutions helps Maruti Suzuki generate new business solutions much faster. The MAIL program is an impactful initiative that provides a test-bed to some of the brightest minds.  We are excited to offer a platform to turn ideas into reality and generate successful business solutions that bring value to our business,” said Mr. Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India Ltd

The latest batch of four startups underwent an extensive selection exercise involving screening and pitch sessions. They also received mentorship from domestic and international startup eco system.  Alongside brainstorming sessions with Maruti Suzuki domain teams helped to create a right product fit.
The startups had showcased their innovative solutions at the Demo Day organized in New Delhi, recently. After the presentations on Demo Day, Dave.AI emerged as the winner, followed by Rezo.AI and Fabrik as runners-up. The fourth start-up ElectreeFi was also able to impress the management.
The top three start-ups- Dave.AI, Rezo.AI and Fabrik will get an opportunity to undertake a paid Proof-of-Concept with Maruti Suzuki for actual business use.

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For more details on MAIL program, visit:
Issued by:
Corporate Communications
Maruti Suzuki India Limited
1, Nelson Mandela Road
Vasant Kunj, New Delhi
Ph: 91-11-4678 1000                Email:
Twitter: @Maruti_Corp           Website:

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