Understanding customer satisfaction is the key to retain your customers in today's marketplace. The exponential growth in retail industry, calls for an amalgamation of technology and marketing put together in the form of a customer engagement tool.
Consistent customer service/experience can be offered through personalised campaigns. This can be retained by deploying AI powered campaigns that looks at all previous customer interactions to nudge the customer take the next best positive action. Real Personalisation is not about getting the customer name specific to each communication but the ability to adapt content relevant to the customer. We call it Hyper-Personalisation at Dave.AI.
Small & Medium retail outlets continue to manage customer databases & campaigns manually. Manual recording of customer database in spreadsheets or basic CRM systems can be unsustainable. With guaranteed data accuracy, an effective campaign management tool promises optimised marketing & thus ensures better ROI.
Strategic way of approaching an individual customer can be employed by optimising the content through various channels (email/SMS/Whatsapp/Social Media) for smarter targeting. Campaign management tool helps a retailer to measure outcomes of his marketing programs in an efficient manner. With its better planning in marketing this tool can avoid sales/marketing problems.They not only helps in converting store visitors to buyers but also creates a better brand awareness thus retaining customers and customer loyalty.
Did you know you that Dave.AI has a powerful campaign management tool built in to the platform designed for retailers? Schedule a demo to know more.
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